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Taking Root launches CO2 Responsible kit

CO2 Responsible emblem  


Above: CO2 Responsible emblem, signage and microsite

Taking Root has launched CO2 Responsible, a communications kit to help businesses promote their decision to better manage and offset their carbon footprints.The first businesses to make their products CO2 Responsible are Santropol Coffee (Montreal, Quebec) and Bean North Coffee Roasting Company Ltd. (Whitehorse, Yukon).

“Our clients were eager to offset but didn’t have the means to explain this decision to their customers,” Taking Root Co-Executive Director and Co-founder, Kahlil Baker, explains. “We have been working over the past year to develop the first promotional kit in Canada to help businesses show that they’re actively doing their part.”

With the CO2 Responsible kit, Taking Root provides business owners with the language and tools to engage customers and promote their ongoing commitment to the environment.

Each kit includes set of stickers and signage that use the CO2 Responsible emblem to catch customers’ attention and lead them to a personalized, interactive microsite. Each site describes the carbon footprint of the product or service being offset and the social reforestation project that the offsets are supporting

“Our first CO2 Responsible partners, Santropol and Bean North, are setting a new standard for businesses,” says Samuel Gervais, Taking Root Co-Executive Director and Co-founder. “It’s not just a matter of calling yourself carbon neutral; being CO2 Responsible is an active process that means improving how your business works and thinking about your environmental impact on a global scale.”

Michael King, co-owner of Bean North is thrilled to join the initiative. “Carbon costs money! And, calculating our carbon footprint has provided us with an important tool to not only manage and reduce energy use, but also to save our business money and to connect us further with the coffee lands.”

“Taking Root is an organization that isn’t limited to the sale of carbon offsets,” says Dario Iezzoni, Director of Marketing and Sales at Santropol. “It creates partnerships with organizations in the South to ensure that our dollar has maximum impact on the farmers in regions most affected by climate change. In this sense, their approach is similar to ours – the sale of fair trade coffee.”

The launch is supported by the Caisse d’Économie solidaire Desjardins, of which Taking Root is a member. “From a sustainable development perspective, the Caisse considers it essential to manage our carbon footprint as much as possible. For five years, we’ve held carbon neutral events,” says Paul Ouellet, Executive Director of the Caisse déconomie solidaire Desjardins. “We’ve offset the greenhouse gas emissions generated by the travel of our guests by buying, notably, carbon credits from Taking Root.”

For more details on the promotional kit, visit www.co2r.com and download the information brochure.

For more information, please contact:

Brooke van Mossel-Forrester
Communication Coordinator
+1 514 831 8218
brooke@takingroot.org

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