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Taking Root video links social reforestation to tackling poverty and climate change

Taking Root is proud to launch a brand new video on its social reforestation program in Central America. This promotional and informative video shows how our daily actions contribute to climate change, yet social reforestation can help absorb CO2 while providing important socio-economic benefits for smallholder farmers.

Since 2007, the organization has successfully partnered with farmers in Central America to make reforestation a viable land-use option. Participating farmers reforest underused parts of their land, and these trees capture CO2 as they grow. The program provides participating farmers with direct payments in exchange for keeping their trees alive and healthy. These payments are funded through the sale of carbon offsets to businesses and individuals around the world.

The social reforestation program is located in rural Nicaragua, the second poorest country in the Western hemisphere. The communities involved receive hundreds of thousands of dollars each year in exchange for planting and maintaining these trees. This provides a much-needed additional source of revenue where the average daily income is only $80 a month. To date, the program has planted over 900,000 trees.

Taking Root’s new video was created by videographer and photographer, Chris Henschel, who visited the project last May. Henschel was able to meet the farmers directly involved in the project and learn about the value of these reforestation efforts. This experience helped him illustrate the project through his captured footage and animation.

To support Taking Root’s social reforestation program, businesses and individuals can calculate and offset their carbon footprints with Taking Root’s online calculator.

For more information, contact:

Brooke van Mossel-Forrester
Business Development and Communications Director, Co-founder
+1 514 831 8218

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