Smallholder farmers are only half as productive as their industrial counterparts and receive lower prices for the same products. This is because their production volumes are so small that service providers can only to do business with them by charging very high prices. In many cases, the prices are so high that farmers have to do without these valuable services.
This affects everything from access to the capital necessary to invest in their farms, technical know-how to improve productivity, and marketing costs to reduce the need for expensive intermediaries.
Farm-Trace essentially automates numerous complex tasks that normally require the use of experts to do two things:
Farm-Trace automatically combines and analyzes satellite imagery, global environmental databases, field observations and behavioural insights to track production and make management recommendations. Given the proliferation of cloud computing and smartphones, even in developing countries, it can process complex information to extract simple insights tailored to the needs of different users. These insights can be used by:
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